Jewelry Worth Its Grams in Gold



Just as transparency is now a hot subject in manner, jewelry makes are taking a webpage within the Everlane playbook and adapting it to their companies.

A type of providers, Mene, a fresh Web page situated in the United States, has pared jewelry back again to its features and aligned price ranges with weight.

The company, named for the ancient Aramaic phrase for revenue (which was gold at the time), has even trademarked the phrase “investment decision jewellery” for its stable 24-karat gold and, soon, platinum, things, all explained to generally be responsibly mined in America and Canada.

Its lineup of about a hundred and fifty pieces contains torques and cuffs, stackable bangles, easy-faced signet rings, chokers, charms and objects like guitar picks, dreidels plus a D.J.’s headphone jack.

Be sure to disable your advert blocker
Advertising assists fund Instances journalism.
The way to whitelist
Selling prices, which fluctuate — in some cases several occasions per day — to match prevailing market place costs, have not long ago begun at less than $200 for a single gold-chain earring, with a little dice at just one conclude, totaling 3.5 grams of gold. At 1 stage on April 25, for example, the earring’s gold value was listed online as $149.56 and also the Mene fee, for design and production, was listed as $29.91.


The most costly piece on the site is usually a toggle-shut coronary heart and nail url necklace of in excess of 187 grams of gold ($nine,591.18 on April twenty five); its most strange is a totally practical Mastercard made of thirty grams of 24-karat gold, available by special get for $1,500.

At the end of 2017, Mene declared it experienced elevated about $21 million in advancement funds, and the positioning debuted officially in January having a cocktail party all through couture 7 days with the Gagosian Gallery in Paris. It is the brainchild of Roy Sebag, a co-founding father of GoldMoney, the gold-centered fiscal providers business that includes a 32 % fairness ownership stake in Mene, and Diana Widmaier Picasso, a granddaughter of Pablo Picasso who's the brand’s Main creative officer and a close Mate of Mr. Sebag’s.

Even though Ms. Picasso was born which has a title well worth its excess weight in gold, she reported she had shied away from lending her identify to commercial jobs, preferring to center on her occupation as an artwork historian. “For many years I’ve been offered a number of capsules and collaborations,” she explained throughout an job interview in her gentle-filled condominium around the Remaining Bank in Paris, “but I never planned to put my identify on one thing ephemeral.”


She agreed to operate on Mene due to the fact, she stated, it promised continuity and she or he may be comfy with its environmental qualifications because the supply of its supplies may very well be traced. She added that her affinity for jewellery produced by artists manufactured the organization sense like a purely natural extension to her background being a specialist in previous masters and sculpture.

Subsequently, she just lately continues to be juggling her obligations for Mene with Arranging an exhibition of her grandfather’s sculptures, for being held Φθηνα Σειρε Δαχτυλιδια in Oct in the Villa Borghese in Rome.

For Ms. Picasso, Mene made available a similar confrontation amongst the classics and modernity. “It’s Inventive nevertheless democratic,” she reported. “When I consider the prices and effervescence inside the artwork globe, I ponder about the fact of everything. I believe that transparency is important in all matters, and for jewelry specifically.”





Sunjoo Moon, left, the art director of Mene, and Diana Widmaier Σειρε Δαχτυλιδια Picasso, a founding father of the corporation and chief creative officer.CreditVenturelli/Getty s for DWP
The Idea that unalloyed gold is taken into account “also smooth” for jewellery is a product of promoting spin, far too, she added, noting that pure metal is much more very likely to retain worth after some time.

Ms. Picasso enlisted her friend Sunjoo Moon, an alumna of style properties together with Kenzo and Missoni, as Mene’s art director. And an acquaintance, the design Anja Rubik, signed on to begin with as a muse and stayed to oversee the brand name’s advertising and marketing strategies.

The latest campaign, Mene’s third, relies on generational ties and stars Isabella Rossellini along with her daughter, Elettra Wiedemann, photographed by Paola Kudacki. The Dutch images duo Inez van Lamsweerde and Vinoodh Matadin are creating a Mene capsule collection for being launched this slide, the primary in what Ms. Picasso reported would be a series of collaborations.

Following three Δαχτυλιδια Σειρε Φθηνα months, Mene had outpaced the organization approach, with $600,000 in gross sales in March by itself. Several pieces, like a set of three stacking rings ($1,731), have been marketed out. The business claimed it absolutely was expanding manufacturing to meet the need.

Determined by the response, the model is getting its wares offline, far too, with retail store openings prepared by the top with the 12 months in Geneva and from the St. Germain community of Paris.

The French firm Le Gramme also focuses on absolute minimalism, even naming its items by their metric bodyweight.

A appeal bracelet obtainable within the Mene Site.




A appeal bracelet accessible around the Mene Web site.
It was Established in 2012 by Adrien Messié, at the time a licensing director with the designer Andrée Putman, and Erwan Le Louër, who intended jewellery for the fashion home Martin Margiela. Le Gramme’s initial collection featured only 5 spare, ribbonlike cuff bracelets made for Males, in brushed or polished gold or silver; and a key ring in addition to a ruler, in silver.

“Our primary considered was, what’s more challenging than locating a gift for a person?” Mr. Messié claimed. “It’s constantly challenging.”

Therefore the founders decided to continue to keep points basic. “Every bit is surely an equation in between a pure form, a cloth, texture and end,” Mr. Messié mentioned. To avoid The style connotation of jewelry, they known as their pieces objets portés, or objects which have been worn or carried.

However, notion shops including Gago, in Aix-en-Provence, France; Dover Avenue Market place Ginza in Tokyo; and Barneys in New York picked up the gathering. On Instagram, the hashtag #mylegramme displays individuals like The style designer Alexis Mabille, the Paris Opéra Ballet star Marie-Agnès Gillot and the inside designer Joseph Dirand sporting the manufacturer’s types.

The Φθηνα Σειρε Δαχτυλιδια popularity of bracelets as determination gifts before long prompted the designers to include rings.

This month, the ring spouse and children is increasing with a stackable selection of 15 wedding day bands, the thinnest of which — a slender slice of basic white, yellow or red gold — weighs only one gram (costs start out at 330 euros, or about $400.).

Other parts in the new selection incorporate one-gram kinds which can be partly or fully pavéd with little diamonds. Thicker styles can be divided with just one baguette diamond, established having a whole row of baguettes, or textured with small guilloché pyramids. A different loved ones of cable bracelets in silver or gold weighing five to 11 grams (€one hundred ninety to €1,970, or about $230 to $2,360) rounds out the time’s supplying, all of which are offered online and are coming to pick out Barneys shops in July.

“We’re heading from being a man’s manufacturer to Virtually — Just Σειρε Δαχτυλιδια about — unisex,” Mr. Messié stated.






Leave a Reply

Your email address will not be published. Required fields are marked *